Fortescue CEO's challenge to the mining industry

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Fortescue CEO's challenge to the mining industry
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Dino Obranto throws down the gauntlet at MINExpo 2024

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As Fortescue announced several billion dollars worth of deals with equipment manufacturers at MINExpo 2024, all attention was on the Australian miner. With a focus that now includes energy, autonomous technologies and achieving "real zero" by 2030, the company sees itself as a major disruptor – with some justification.

We give our people no other choice than to be successful in a different product. With the very first concept of a green truck, it took us less than 100 days to deliver. It didn't go for very long, and it didn't look great, but it went, and it proved a lot of doubters wrong. Here we are 24 months later with a product that looks the part, and you can order it now.Q. Would you say you operate more like a tech company, like Tesla, for example?Absolutely.

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