Chat Podcasts Rule the Market—and Always Will

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Podcasts,Youtube,Artificial Intelligence

“That appointment—that relationship—is everything,” says audio executive Eric Eddings. But that doesn't mean the industry isn't innovating.

The ecosystem is profuse and unpredictable. There are the mainstays that have become fixtures of culture: The Joe Rogan Experience, Armchair Expert, and The Read. Newer fare like I’ve Had It and ShxtsnGigs have also found tremendous followings. Other chat-casts, like Club Shay Shay, seem to court controversy with every release.

Yet many of the celeb-centric podcasts still read like vanity projects. There are a lot of celebrities who have podcasts and maybe there are some who shouldn't. Maybe even more than some who shouldn't. But I think in terms of the shows that win an audience or that earn an audience, I do think that typically comes from good creative production. And sometimes there is a celebrity involved. But to be honest, celebrity culture still drives everything. True.

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