Weight Watchers opening tech operation in Toronto as company tries to rebalance brand

– with the potential to hire 100 or more in the future – said Weight Watchers’ chief technology officer Michael Lysaght. It will be the company’s third tech hub; its operations in New York and San Francisco now employ roughly 225 people combined.

The 56-year-old company’s business model was built around members attending regular meetings where they “weighed in” and discussed weight-loss experiences. The company did move relatively early on to offer weight-loss programs online. But it did little to update its web presence in the years after the dot-com bubble, despite the proliferation of smartphones. Its app was “incredibly dated” and had just a one-star rating on Apple’s app store when Mr.

Last year, she unveiled a new manifesto and brand name – WW International – positioning the company as more than a provider of weight-loss programs. WW added a loyalty program rewarding users for healthy choices and relaunched its branded food products without artificial sweeteners, flavours, colours or preservatives.

GlobeTechnology Having a very difficult experience with ww_us Resolution Dept today. Please advise weightwatchers

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