Carolyn Aronson took this one step further. Not only has It’s a 10 Haircare transformed the hair of millions of women, but it’s turned the Latina founder and chief executive officer — a former foster child and hairdresser — into a trailblazing billionaire.
At age 51, the entrepreneur bought out her partner in 2017, and by 2022, the brand was selling 17 million bottles and clocking $500 million in annual sales. Today, It’s a 10 Haircare is the largest Hispanic and female-owned brand in the hair care category, and the global brand is carried in 117 countries. Aronson was selected for Entrepreneur’s 100 Women of Influence in 2022; Forbes’ 50 Over 50 list in 2023 , as well as the Inc. Female Founder 250 list of 2024.
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