BEIJING : An auto company senior executive in China sparked significant backlash after sharing a video of himself enjoying a hotpot meal inside a new car model from his firm, aiming to promote its multipurpose use and air filtration system.
Yang emphasised the car’s efficient and comfortable air conditioning, even suggesting that it was spacious enough to play mahjong inside. This situation is not isolated, as the highly competitive auto industry has forced domestic carmakers to standardise premium features like refrigerators and sofa-like seats while resorting to gimmicky marketing strategies to capture consumer attention.
During the 20th Summer Annual Conference of Yabuli Entrepreneurs 2024, Huang even boldly claimed: “From a traditional Chinese medicine perspective, the small, balanced air environment of a car is ideal. I take a one-hour nap in my Skyworth every day, and all my sub-health problems have disappeared.
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