The budget-friendly, and belly-busting chain, will close 150 underperforming locations over the next year, cut hours of operation and slash its vast menu as financially-pressed diners cut back on spending, the company said Tuesday.
The stores that are closing are all “underperforming restaurants” that are either too old to be remodeled or in areas that have become unprofitable, said Denny’s executive vice president Steve Dunn. Denny’s said it will relax one of its hallmark features – its 24/7 operating hours – recognizing that many of its franchisees can no longer afford to stay open for such an extended period.About one quarter of its eateries never resumed keeping their doors open 24/7 after the pandemic.
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