The logo of FIAT carmaker is seen on a vehicle in Cairo, Egypt, May 19, 2019. Picture taken May 19, 2019.
Both face challenges that could eventually render them contract manufacturers in a world where vehicles drive themselves on electric batteries. By teaming up, either through an operating alliance or a full-blown merger, they can reduce costs, pool spending on new technologies and position themselves to strike a better bargain with bigger competitors. Their combined equity value of 35 billion euros today lags key German, American and Japanese rivals.
Assume Fiat-Renault generated half as many savings, and there’s 2.5 billion euros a year on offer. Taxed and capitalised that would exceed the French company’s 15 billion euro market capitalisation. Slashing costs won’t be easy in Europe, where the overlap between the two is greatest. Italy’s economic-nationalist government isn’t going to welcome factory closures. Nor would it help French President Emmanuel Macron’s weekend battles with populists in yellow vests.
If they're locking arms, they aren't competing...
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