Vertex Pharmaceuticals struck gold in 2011 when Incivek, its new Hepatitis C medicine, yielded $1.56 billion in sales in its first year, the fastest rise ever for a drug. But within two years, after a rival introduced a more effective treatment, that gold turned to lead.
"The word ‘serial’ is as important as ‘innovation,’ ” says Vertex president and CEO Dr. Reshma Kewalramani, of the company’s approach."More likely than not, we're going to fail for many, many years before we succeed. But we make medicines for patients, and they're waiting.
Consider NVIDIA, which not surprisingly ranked No. 1 in financial performance, but also placed No. 2 in employee satisfaction. Beau Davidson, NVIDIA’s vice president of employee experience, says the company created systemic opportunities to listen to its staff and then takes action on concerns ranging from benefits to cafe snacks. It instituted Free Days—two days a quarter where the entire company closes."It allows us to take a break,” Davidson says, “as a company.
Alphabet also scored well in employee retention on its way to securing the number-two spot on the list. Lorraine Twohill, Google’s senior vice president of marketing and communications, says several factors affect employee longevity at Google. Beyond its best-known products, such as search, YouTube and Gmail, Google also boasts Project Green Light, to reduce emissions generated by traffic lights, and partners with American Airlines to eliminate pollution from contrails.
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