Brighton 2.0? The unlikely minnows shaking up the transfer market

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Grimsby CEO Polly Bancroft talks to i's Mark Douglas about transfers, the club's ambitions, investing in the local community and more

Grimsby CEO Polly Bancroft talks to i's Mark Douglas about transfers, the club's ambitions, investing in the local community and moreare in an exclusive club in world football, one of just a handful of sides putting their trust in a cutting edge data firm causing an almighty stir in recruitment circles.owner Tony Bloom’s sports gambling firm Starlizard.

Having taken some tentative steps along that path with their summer transfer business, Grimsby now believe they have done the necessary “culture work” to hit the ground running with a proper data-led approach from the January transfer window. It requires buy-in, though. There is no doubt that is in place at the top, where co-owner Stockwood has taken to leaving copies ofBut it is also in place with the club’s head coach David Artell, appointed last year on the strength of his ability to develop players. Picking hidden gems from the English and overseas market is one thing, maximising their ability when they arrive is seen as the key part of bringing it all together.

That comes from the boardroom. Stockwood and his co-owner Andrew Petitt, a successful venture capitalist and scion of high-profile local butcher John, are both homegrown success stories who invest significant time and money into Grimsby. Owning the club is absolutely part of that plan and what tempted Bancroft, one of only five female CEOs in the EFL, to leave her previous role as head of women’s football at“It’s so important in a town this size.

 

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