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Singaporean AI startup aims to shake up 100-year-old market research industry Singapore News

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, the global market research sector, valued at an estimated $87.7 billion, is on the brink of a transformation driven by AI’s growing capabilities.

evolves, the market is expected to expand by another $15 billion in the next four years, with AI-powered solutions playing a central role in this shift.One company leading the charge is Ai Palette, a Singapore-based startup founded in 2018.

Ai Palette’s platform analyzes over 61 billion data points from 24 countries, processing a range of information—from social media chatter to online reviews—to uncover trends. Ai Palette’s platform stands out for its ability to analyze up to 39 different factors to predict the future trajectory of trends.

During the Covid-19 pandemic, Kellogg’s used Ai Palette to analyze online content from Southeast Asia, uncovering popular food trends that inspired new breakfast cereal flavours, such as crispy calamari. “What we loved about Ai Palette is that they’re challenging a very established industry with new technology,” Harnal said.

 

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