Wellness is now a larger market than many global mega-industries, including IT, sports, and pharmaceuticals. File pictureThe years between 2013 and 2023 could be dubbed “the wellness decade,” the time in which consumer interest and need for wellness became an explosive and permanent shift.
The Global Wellness Economy Monitor 2024 presents an optimistic outlook for the global wellness industry, serving as a catalyst for growth inFor South Africa, this report highlights significant opportunities to leverage its rich natural assets, indigenous healing practices, and increasing consumer demand for sustainable, personalised wellness experiences.
“The Global Wellness Economy Monitor 2024 paints an optimistic picture for the global wellness industry, and South Africa is in an ideal position to be part of that growth,” says De Freitas. “Consumers today are looking for more than just relaxation — they want experiences that cater to their unique wellness needs and connect them with nature. South Africa’s vast landscapes, from the Kruger National Park to the Western Cape’s coastal beauty, provide a perfect setting for wellness tourism,” she says.
De Freitas underscores the importance of sustainable tourism in shaping the future of wellness tourism, both globally and within South Africa’s borders. Initiatives such as conservation efforts, community-based wellness programs, and eco-friendly resort designs ensure that wellness tourism in South Africa can contribute to both environmental sustainability and community development.The growth of wellness tourism has the potential to significantly impact South Africa’s economy, particularly through job creation and skills development.
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