A swashbuckling history, vintage cars, Caribbean beaches and one of the safest destinations in the Americas: in theory, Cuba’s tourism industry should be booming. Yet annual visitor numbers to the Communist-ruled island nation have almost halved in six years, falling from 4.7mn in 2017 to 2.4mn last year.
A broader wave of sanctions brought further pain for the tourism industry, much of which is controlled by the Cuban military holding company GAESA. Trump’s activation of part of a 1996 law on Cuba enabled Americans to sue foreign firms for using property they had owned before it was nationalised by the Cuban government in the 1960s.
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