6 Lessons from Companies That Shut Down Their Business in Russia

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How leaders made business-altering decisions while navigating pressures from social media, employees, customers, politicians, and the stock market.

Increasingly, companies are being pressured to decouple from regions that customers, employees, politicians, advocacy groups, and even leaders deem politically fraught. This can pose a dilemma for executives, as research both shows that fast decision-making is vital, but some circumstances require deliberation and care.

Business and brand value initially took a hit, but CEOs still feel good about having done the right thing. 6. Crisis offers an opportunity to rethink and restructure.Rising tensions between the U.S.

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