Apple's iOS 13 software is further proof that the company is fixing one of the iPhone's biggest criticisms

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With iOS 13, Apple is making updates to its first-party apps for the iPhone, addressing a complaint that its apps don't measure up to the competition.

, and you'll notice that apps from Google and Facebook make up most of the top 10.

It's a critical move that could be increasingly important for Apple as rivals like Google look to software to differentiate their smartphones from the competition as hardware sales slow. The new version of Apple Maps will also introduce a Look Around feature that lets users explore 360-degree views of a location, much like Google Street View. Plus, Apple's Photos app will get better at curating your photos and videos in iOS 13 with a new layout that emphasizes important moments and reduces clutter.

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That’s smart to enhance the software and services to compensate for the slow phone sales

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