L’Oréal Catches New Rising K-Beauty Wave With Dr. G Acquisition

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L'Oréal is catching the new rising wave of K-beauty with the acquisition of Dr. G.

will purchase Dr. G from Migros’ subsidiary Gowoosesang Cosmetics Co. Ltd., which includes the Korean skin care brand founded by dermatologist Gun Young Ahn in 2003. It is based in Seoul.

Dr. G will become a brand within L’Oréal’s Dermatological Beauty Division. L’Oréal said in a statement released Monday that the brand “is positioned to meet the rising demand for K-beauty and scientifically developed, effective yet affordable skin care solutions.”’s top skin care brands for more than a decade, and now has a broadening pan-Asian presence and growth potential around the world, according to L’Oréal. Dr.

“Created by a dermatologist and offering high-performing solutions suitable for even the most sensitive skins, Dr. G perfectly complements our existing skin care portfolio,” said Alexis Perakis-Valat, global president of L’Oréal’s Consumer Products Division, in the statement. Samuel du Retail, president of L’Oréal Korea, underlined Dr. G is rooted in its founder’s vision that everyone deserves healthy skin.

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