People have called Crocs 'ugly' for years — but the company is hoping partnerships and a healthy dose of controversy will be its ticket to future success

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 21 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 51%

Россия Новости Новости

Россия Последние новости,Россия Последние новости

Many have connected Crocs with the 'ugly-fashion' movement. But, using the tension between the lovers and the haters is a strategy for Crocs.

Crocs' clogs are some of the most controversial footwear on the market. Over the years, they've been featured on Time's"50 Worst Inventions" list, described as"vermin," and most recently pinned to the ugly fashion movement. But exploiting the tension between the lovers and the haters is all part of Crocs' master plan, CEO Andrew Rees recently told Business Insider.

Crocs' clogs are some of the most controversial footwear on the market. Over the years, they've been featured on Time's"50 Worst Inventions" list, described as"vermin," and most recently pinned to the ugly fashion movement. But exploiting the tension between the lovers and the haters is all part of Crocs' master plan, CEO Andrew Rees recently told Business Insider.

 

Спасибо за ваш комментарий. Ваш комментарий будет опубликован после проверки

Don’t trust anyone who wears Crocs.🙄

Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше:

 /  🏆 729. in RU

Россия Последние новости, Россия Последние новости