Alternative milk, on the other hand, has been quietly revolutionizing the dairy industry for years.But now consumers have their choice between almond milk, rice milk, oat milk, hemp milk, coconut milk and soy milk—you get the idea. Americans are drinking less and less milk now that store shelves are flooded with more and more options.
Paul Ziemnisky, EVP of global innovation at Dairy Management Inc., which represents dairy farmers, told CNBC in a phone interview that fluid milk, however, remains in 94 percent of households. He added that the dairy industry is finding ways to innovate through new flavors and products like Fairlife, a high-protein milk brand distributed by Coca-Cola.
"The plant-based guys like to poke and grab at just one number of a category, but we have strong pockets of growth," he said, adding that Fairlife has seen strong revenue numbers. "It's not just white milk anymore — it's milk with valued-added features."
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Nothing tastes like the real deal from a cow , or is it another Milk America Great Again ?
Those are oils, not milks no?
I like oat mixed with almond. The best!
Just choose the one on sale.
People have been fooled into drinking reduced fat. Once you do that the others do not taste as bad.
I drink cow 🐮 milk! Always!
These things are NOT milk and totally NOT dairy
It's not my cup of tea, but variety is the spice in life.
It’s not dairy if it is not from an animal
I love my almond soy coconut mix I make myself.
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Those aren't milk.* misnomer
Drink real milk. End of story.
Think about this: Adult cows DON'T drink cow's milk ?! Milk (transitional nutrition) is meant for the young of any given mammal species.
Having the word milk more than TWICE in this paragraph is a no no. Clean up this sentence please!
I always say, your body knows how to digest, absorb vitamins from the real thing...whether it's butter, milk or meat or cheese....your body knows the difference.
This shit is neither milk nor dairy.
Coconut milk 🥛 all the way.
The headline should be “We gave up on the Cow and we call it milk”
It’s not milk
sugar
Hmmm not all plants are good for you.
Yes, long term, bye bye animal derivative milk!
The Milk Wars
Interesting how consumption of cow's milk only became big post WWII
TonyRobbins My husband is lactose intolerant--thank goodness for the alternatives!
I prefer real milk, weirdos.
TonyRobbins I made the choice of being a vegetarian for the past 25 years and choosing ethical forms of dairy products. I bet the dairy industry isn’t happy! I’d rather live my life knowing I’m not partaking in the abuse of animals. Factory farming is atrocious!
TonyRobbins I’ll just stick with real whole healthy natural milk.
Toning better than the real thing
Cost in money & calories almost on par ... maybe slightly more with the real thing ... eat the real thing or forget it .. just don’t!
Sugarfree & fat free milk is wanted
Rice Milk is the best of the bunch & easiest on the stomach.
Just big full fat. Saves all the worry😃😃😃
if they carry on at this rate, the bra industry will collapse.
Plants don't have tears, ergo it's not milk.
Cow milk is so much better.
Plants have nipples?
DevinCow ain't gonna like this
Plant based milk? That is just wrong
Dairy industry NEW AMAZING BUSINESS MODEL! : You deliver raw milk by drone every day to people who subscribe to daily milk delivery. Please get this going so I can buy it. Or check that, I'll start calling farms myself. Check that. Check. Check.
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