What Is Big Machine Actually Worth In Its Pending Nine-Figure Acquisition By Ithaca Holdings?

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With Scooter Braun's Ithaca Holdings apparently agreeing to pay upwards of $300 million for Scott Borchetta's entire Big Machine operation, industry deal makers are wondering if that price tag is a final valuation for the Nashville-based company.

Scott Borchetta and Scooter Braun pose for a photo at a private residence on June 28, 2019 in Montecito, Calif.

But scant financial details have been made available beyond what insiders have told the press, with the most common disseminated one being the too vague-to-ascertain actual pricing level. The other financials publicly available is that the entire Big Machine operation produced $40 million in EBITDA on more than $100 million in revenue. And that when the Big Machine deal closes, Ithaca Holdings will have an $800 million valuation.

Meanwhile, Ithaca Holdings consists of Mythos Studios, created in partnership with Marvel Studios founding chairman; the recently acquired Atlas Publishing; and partnerships with Jason Owen's Sandbox Entertainment as well as Morris Higham Management. Ithaca also has an investment in, and partnership with, Aubrey "Drake" Graham and Adel "Future" Nur. In addition, Ithaca houses Braun's SB Projects, which manages such acts as Ariana Grande, Justin Bieber, J.

But all financial sources interviewed for this story agree Borchetta is obviously no fool, so most of them are speculating that the announced pricing of upwards of $300 million covers an upfront payment, not the full valuation for Big Machine.

 

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