Netflix's former head of kids programming breaks down the major streaming services in the family market, and how his new startup is selling to them

This story requires our BI Prime membership. To read the full article,With the launch of Disney Plus around the corner, more streaming services like CBS All Access and The Roku Channel are going after kids and family audiences.

"The more members of the household that use a service, the stickier it is, the more likely they'll stay members, and less likely they'll be to cancel in between seasons of their favorite shows," Yeatman said, adding that the finding stems from his Netflix days. a new section that will pull in kids and family content across apps and offer a new parental control that would require a PIN to watch content on the channel with more mature ratings.

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