have failed to provide adequate transparency for global users around political advertising on their services, a privacy advocacy group said on Tuesday.
Google spokeswoman Alex Krasov says, “We know there is more work to be done and we’re looking at ways to bring more political ads transparency to more regions and more types of elections.” The companies and trade bodies for the advertising industry signed up to the European Commission’s voluntary measures in October 2018 to ward off more heavy-handed legislation., Twitter and Google have all launched searchable online libraries of political ads on their platforms, but these have been criticized by researchers for being poorly maintained and failing to provide useful ad targeting information.
It also argued that as Twitter, outside of the United States, does not give the same level of transparency to “promoted tweets” as it does to political ads, these paid-for tweets run without the heightened transparency they warrant.
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