How Indré Rockefeller Is Creating A Niche In The $20 Billion-Plus Global Luggage Market

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“I was traveling all the time,” Rockefeller explains. “I was working for an international fashion brand. I was on the road visiting our stores, going to our headquarters and flying to various cities for Fashion Week; living out of luggage basically. I was constantly going to go pack up and found myself thinking, ‘why isn't there one brand that I am drawn to, to solve all my packing needs?’ I'm going to six-to-seven different brand companies to solve my travel needs.

When launching the brand, Rockefeller and her business partner, Andy Krantz, focused on creating a product that resonated with an international consumer. They use materials that are resilient and time-tested. In doing so, the company has re-engineered cotton canvas and nylon into stylish, functional silhouettes destined for modern life.... [+]Rockefeller’s foray into fashion occurred after a back injury ended her career as a professional dancer.

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Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »