. One of the few remaining independent ad tech companies, Dataxu provides tools for advertisers to programmatically buy ads across TV, OTT video providers, desktop, and mobile.
Moreover, while Roku still plans to give other demand-side platforms access to its inventory — it already has existing with Adobe, Innovid, and SpotX — it can now leverage its own first-party data from its 30.5 million active users to offer better targeted advertising through Dataxu.
Россия Последние новости, Россия Последние новости
Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей
Roku buys Dataxu to beef up OTT advertising: Analysis - Business InsiderRoku’s $150 million acquisition of adtech firm Dataxu could make it more competitive with Amazon, but advertisers worry it could make Roku more of a walled garden $ROKU 128.78 LONG Advertising is gearing up for Streaming Wars! $AMZN $DIS $NFLX
Прочитайте больше »
Roku buys Dataxu to beef up OTT advertising: Analysis - Business InsiderRoku’s $150 million acquisition of adtech firm Dataxu could make it more competitive with Amazon, but advertisers worry it could make Roku more of a walled garden $ROKU 128.78 LONG Advertising is gearing up for Streaming Wars! $AMZN $DIS $NFLX
Прочитайте больше »
Katie Couric interviewed Facebook's Sheryl Sandberg on Lean In, Me Too - Business InsiderKatie Couric pressed Facebook's Sheryl Sandberg on the Me Too movement: 'Do you think 'Lean In' might have put too much of the onus on women to change?'
Прочитайте больше »
Katie Couric grilled Facebook's Sheryl Sandberg over political ads - Business InsiderKatie Couric hit Sheryl Sandberg with tough questions about the company's political ad policy Tuesday at the Vanity Fair New Establishment summit. these responses are unacceptable, this is one reason I am not on facebook. 2 limo liberals. Are they expected to fact check all the ads they post on their site? Do broadcast networks fact check political ads or any other ads? Radio stations?
Прочитайте больше »