The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Tara Bosch, the founder and chief executive of low-sugar sweets business Smart Sweets."I would be the person at the 7-11 every day, buying the penny candy," says the 25-year-old."But as I got older, I realised how much sugar was affecting my body image, my self-esteem, and just how I felt about myself.
Just 21 at the time, she had limited credit history, and her only asset was a six-year-old small Honda car. But armed with samples and confidence, she managed to secure 105,000 Canadian dollars of funding. "It soon became a trial and error of taking every single iteration that didn't work, and applying a new hypothesis, and then testing it again." she says.
bosch!
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