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Halloween Is Big Business For Retailers – Estimated To Gross $8.8 Billion This Year

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Halloween isn’t just a holiday for kids, adults spend significantly on their own costumes, decorating their homes, dressing up pets, and purchasing candy.

National Retail Federation

Jack-o-lanterns alone bring in significant revenue for businesses. In 2018, consumers spent approximately $575.26 million on pumpkins during the Halloween season. For example, food and beverage companies can share artistic Halloween-inspired recipes or cocktails on social media and on their websites to provide inspiration and demonstrate how to use their products for the holiday. The Food Network got it right with their HalloweenHome improvement stores can show before and after images of different interiors and how to decorate for the holiday on every budget.

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