Why do these for-profit companies insist on selling themselves as such do-gooders? In part, they want to market themselves to potential consumers. But perhaps even more so, they want to motivate their workers., 69% of workers said it's "very important" to them to work for a company with clearly stated values, and 35% said "feeling that your work is meaningful" was the most important factor in their overall happiness at work.
This wave of the survey was fielded from October 14–20 among more than 8,000 full- and part-time employed workers across the U.S. The results are remarkably stable from the previous wave of the survey three months prior. Four in 10 people who describe themselves as "not well paid" say that being paid well is the most important factor in their happiness at work—substantially higher than the 24% who say "feeling that your work is meaningful" is most important. These folks are generally unhappy at work: just 38% say they're satisfied with their job.
What this graph makes clear is that meaning isn't the universal top choice determining a person's happiness at work. It's important for sure, but it's a clear second-place finisher among workers who feel they are undercompensated. Nearly everyone making less than $50,000 who describes themselves as very well paid also say they are very or somewhat satisfied with their job. Among those making the same amount of money but who say they are not well paid, just 63% are satisfied with their jobs.
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