Starbucks pickup-only store could change coffee industry - Business Insider

is getting faster, it makes sense that people would want their coffee faster, too. On Tuesday, Starbucks launched a new kind of store to meet that need: Starbucks Pickup.

Starbucks Pickup is a pickup-only store that allows customers to order their drinks ahead through the Starbucks app, then come to the store to pick them up. "Our customers who are on-the-go have told us that connection and convenience are important to them," Starbucks' vice president of urban markets, Katie Young, said in aI went to the first-ever Starbucks Pickup store, located in Manhattan, to see what the experience was like:

I actually went to three other Starbucks before I found this one, because all I knew about it was that it was in Penn Plaza, where there are three other Starbucks. When I got to the correct store, I had to look closely to make sure I was in the right place.This Starbucks sign could easily be missed if one wasn't actively looking for it.The space looked nothing like a traditional Starbucks. It was about as big as a large bedroom, and there was no seating.

But when I tried to pay, I got an error message. I notified a staff member, and she told me that sometimes it was necessary to connect to the store's WiFi, as cell data often wasn't sufficient to get an order through.In order to log into the WiFi, I had to input my name, email address, and zip code. But finally, the error was resolved and my drink was on its way.An employee asked if I wanted a picture with my name on the order screen. I acquiesced.

This is the future, even for groceries and fast food. 'Display Retail' is very expensive.

Will it make pick up faster lol

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