This story requires our BI Prime membership. To read the full article,The world's largest ad holding company WPP will continue its merger and consolidation strategy with global network Wunderman Thompson absorbing digital agencies Possible, Mirum, and iStrategyLabs.
These organizations collectively employ several thousand people across dozens of countries. It is unclear how many jobs would be affected. Two high-level sources with direct knowledge of the matter said the digital agencies Possible, Mirum, and iStrategyLabs would become one with Wunderman Thompson, with each eventually dropping its name.The move marks another step in WPP CEO Mark Read's plans to streamline the world's largest ad holding company through a self-described "radical evolution" strategy.
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