Former Apple chip executives found company to take on Intel, AMD

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Three of Apple Inc's former top semiconductor executives in charge of iPhon...

- Three of Apple Inc’s former top semiconductor executives in charge of iPhone chips have founded a startup to design processors for data centers, aiming to take on current industry leaders Intel Corp and Advanced Micro Devices Inc.

NUVIA Inc was founded by Gerard Williams III, Manu Gulati and John Bruno in early 2019 and is developing a processor code-named Phoenix. The company on Friday said it raised $53 million from Dell Technologies Capital and several Silicon Valley firms, which will help it expand from 60 employees to about 100 by the end of this year.Williams left Apple this spring after more than nine years as chief architect for all Apple central processors and systems-on-a-chip.

“We want to bring all these aspects that we have developed over time through our careers to this new market and really exploit them in this market, because it’s an area ripe for innovation and advancement,” Williams told Reuters in an interview. But Patrick Moorhead, an analyst at Moor Insights & Strategies, said NUVIA could prove a formidable new entrant based on its founding team’s track record. He said the team made “unprecedented” performance gains with each new generation of chips at Apple.

 

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