The Estée Lauder Companies Is Buying K-Beauty Brand Dr. Jart+

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The Korean skin-care brand is its first Asian acquisition.

. Aside from the corporation's iconic namesake brand, it owns a wide range of other familiar beauty brands such as La Mer, MAC, Aveda, and Too Faced, none of which originated in South Korea. But now, The Estée Lauder Companies Inc. is officially staking a claim in a brand born in what is arguably the fastest-growing region of the beauty world by buying beloved Korean brand, Estée Lauder is expected to acquire Have & Be Co. Ltd., the Seoul-based skin-care company behind Dr.

"As consumers increasingly focus on skin care and the category continues its rapid global growth, the influence of cutting-edge, scientifically-driven brands like Dr. Jart+ is undeniable,” William P. Lauder, executive chairman of The Estée Lauder Companies Inc.,Founded in 2005, Dr. Jart+ has become one of the most globally recognizable Korean brands, helping usher in the thriving K-beauty trend in the U.S.

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