Attention on mobile devices is typically fragmented — consumers have a tendency to pull out their phones while standing in line, eating dinner, or watching TV.
To accommodate more sporadic usage patterns, many news publishers are reformatting their content to be quickly consumed during shorter windows. For example, the growth of newsletters is one of the most common trends in distributing more digestible news — about US digital news subscribers have used one or more email newsletter in the last week, according to the Reuters Institute for Journalism.
Some publishers have even made digestibility central to their identity: For example, Axios boasts more than
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