Ant’s push for short-term consumer loans will make it more formidable to US card companies.
“The consumer loans business has been growing at breakneck speed, but there are so many untapped users,” Huang Hao, president of Ant’s digital finance operations, said in a phone interview outlining the company’s strategy. “For credit card companies coming to China, the biggest challenge is how to attract people,” said Zennon Kapron, managing director of Singapore-based consulting firm Kapronasia.
Mastercard said it would continue to work with regulators to advance its application and is committed for the long haul. AmEx declined to comment.
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