A New Market Emerges for Online Delivery: 10-Minute Groceries

LONDON—A new generation of delivery startups is competing around the world for investor cash and the loyalty of impulse buyers—promising groceries in as little as 10 minutes.

The pandemic helped push online grocery shopping into the mainstream, revolutionizing a swath of the $2 trillion-a-year global grocery market. Now, new players are banking on a business model derived from the one that propelled online food delivery world-wide.

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