'Few companies can afford to anger that many consumers and survive': Branding experts say Nike may have gotten exactly what it wanted with its controversial new Colin Kaepernick ad

المملكة العربية السعودية أخبار أخبار

Nike's controversial 'Just Do It' ad featuring former NFL quarterback Colin Kaepernick may ultimately boost the brand. But it's not a playbook other brands can follow, say experts.