Generative AI is rapidly improving the speed and scale of content creation to meet the growing content demands of increasingly diverse fan bases. Sports organizations traditionally spend substantial resources and time creating game summaries, player analyses and reports. Generative AI can make this process more efficient and scalable, saving time and resources as well as enhancing staff productivity.
By analyzing a fan's engagement history—their favorite teams, watched games and players they follow—generative AI can craft custom content that speaks directly to individual preferences. This could include customized player updates, game/match summaries, fantasy league recommendations, or personalized conversational videos and messages.AI applications have already extended into fan loyalty, marketing and advertising.
We've also been innovating in this space, providing automated highlight generation from event metadata and content localization with AI voiceStats Perform. By combining our AI voice solution with Stats Perform's Opta sports data, localized AI voice capabilities can be delivered to content creators, media organizations, brand agencies, teams, leagues and betting platforms around the globe.
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