Not just frozen water: the growing business (and high price tag) of clear ice cubes

  • 📰 PhillyDailyNews
  • ⏱ Reading Time:
  • 52 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 67%

المملكة العربية السعودية أخبار أخبار

المملكة العربية السعودية أحدث الأخبار,المملكة العربية السعودية عناوين

Philadelphia Craft Ice company wants drinkers to know clear ice cubes are best.

The cloudy, low-brow ice you make in your freezer has no place here.Chris Vandegrift donned noise-canceling headphones and safety glasses, positioned himself behind a 300 pound block of ice, and switched on the industrial bandsaw. Noah Sokoloff held the block steady as fine snow sprayed in all directions.kind you get from a freezer mold. Their ice is absolutely clear. It shimmers like a mountain creek and looks like a diamond, especially when carved in the shape of a diamond.

They hope clear ice — stamped with a logo or pressed with brass plates to look like a honeycomb — will one day become the standard.“When a lot of people have been making their ice for free, I’m trying to tell them the benefits of adding the clear ice to the cocktails,” said Sokoloff, 41, who is a bit of a ice nerd. Before founding the company, he used to transport clear ice cubes for events from Washington D.C. to Philadelphia in a cardboard box packed with dry ice.

His ice evangelism appears to be working; it has even inspired some new aesthetic aspirations. Martha’s chef has become “very excited about the idea of freezing a Slim Jim in one of the clear ice cubes,” said Daniel Miller, the general manager at Martha. . “It’s easy to say people’s desires for these things are absurd, or a mark of a society going into decline,” said, a professor at Wharton who studies luxury products. “But the truth is that people always seek ways to make their lives a little bit more beautiful, and a little bit more enjoyable.”

 

شكرًا لك على تعليقك. سيتم نشر تعليقك بعد مراجعته.
لقد قمنا بتلخيص هذا الخبر حتى تتمكن من قراءته بسرعة. إذا كنت مهتمًا بالأخبار، يمكنك قراءة النص الكامل هنا. اقرأ أكثر:

 /  🏆 89. in SA

المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين