Chinese smartphone firms jazz up products, seize turf in home market from Apple

SHANGHAI - Smartphone retailers in China say it's a tough sell of late with consumers reluctant to upgrade, put off by chill economic winds.

"People are more attached to their phone than ever and have higher expectations for the function and experience it offers. The response has been constant upgrading of hardware specs," Alen Wu, global vice president at Oppo, told Reuters. It is one of several new devices in its P20 and Mate 20 lines, which helped Huawei's share of the $500-$800 segment in China surge to 26.6 percent last year from 8.8 percent, data from research firm Counterpoint shows.

In earnings too, it seems to be a tale of divergent fortunes. Apple's October-December revenue from the Greater China region fell by about a quarter from a year earlier. Greater China currently accounts for 15.6 percent of its overall revenue. In June, Vivo launched the Nex which starts from 3,898 yuan and in July, Oppo launched the Find X, priced at 4,999 yuan .

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Chinese smartphone firms jazz up products, seize turf in home market from AppleSmartphone retailers in China say it's a tough sell of late with consumers reluctant to upgrade, put off by chill economic winds.
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