Underperforming iPhone 15 increasingly dependent on discounts in world's largest market

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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications.

. The deflating Chinese economy, the ban on the use of the iPhone in government agencies and state-backed companies, and the resurgence of Huawei are the primary reasons why Apple's latest phones aren't doing well in the world's largest smartphone market. by $180 -- $60 more than the price drop offered last year during the same period. Popular retailer JD.com is also running a similar deal.by as much as $70 in January.

Moreover, Apple is reportedly behind the latest discounts as well, with Counterpoint Research reporting that the company is"offering a short-term promotional price to third-party channels as an early promotion for International Women’s Day." Chinese consumers can expect more such discounts in the future, as Counterpoint Research has observed that iPhone sales in the country are"becoming increasingly dependent on promotions."

Pressure is also intensifying from other Chinese companies like Oppo and Vivo. In January, iPhone sales declined by 10 percent year on year, whereas Huawei's increased triple-digits during the same period, per IDC.demand might stagnate in the US as the refresh cycle of smartphones has lengthened. Apple is still doing better than other vendors though andA discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative.

 

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