BWG Foods to invest €35m in Mace business

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BWG Foods,Mace,Investment

BWG Foods has announced plans to invest €35 million in its Mace business over the next few years. The company aims to improve in-store experiences and overall marketing for the Mace brand.

Daniel O’Connell (left), retail director at BWG Foods, Louise Quinn, Ireland international soccer player, Johnny Sexton and Keith Crawford, sales director, Mace. Photograph: Don MacMonagle, operates a number of retail and convenience brands in Ireland, including Mace as well as Spar, Eurospar, Londis and XL. At a Mace retailer conference in Killarney this week, BWG revealed its Partners for Ambition strategy to 2027, including plans to invest €35 million in its Mace business over that period.

The announcement follows three years of “accelerated growth” for Mace, it said. A €28.5 million investment by BWG and Mace retailers from 2020 delivered cumulative growth of 41 per cent over three years.Tories hit rock bottom with 20% poll rating ahead of budgetThe company is forecasting growth of 5 per cent in 2024 for the Mace business, with expected retail sales of €420 million. Keith Crawford, sales director with BWG Foods, said the €35 million investment would go towards improving in-store experiences, as well as overall marketing for the Mace bran

 

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