BYD leads Chinese EV push in Australia, a friendlier market

Sales for EV giant BYD, which entered the Australian market in 2022, increased nearly sixfold to more than 12,000 vehicles last year.

That’s created a powerful tailwind for electric car demand. EVs accounted for 7.2% of Australian new car sales in 2023, up from 3.1% a year earlier. “The opportunity is very clear,” said David Smitherman, chief executive at EVDirect, BYD’s distributor in Australia. Chinese state-owned SAIC Motor will launch three new models this year under its MG brand, including the MG3 plug-in hybrid and MG Cyberstar electric roadster, taking its EV/hybrid product line-up in Australia to five.

Chinese startup Leapmotor, which has partnered with Stellantis to expand globally, has designated Australia as a priority market noting its lack of local car makers. The country’s three most populous biggest states — home to Sydney, Melbourne and Brisbane — have also set goals for EVs to account for 50% of all new car sales by 2030, giving generous rebates on EV purchases and investing heavily to build charging stations.

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BYD Introduces Fully Electric Hatchback Seagull to International MarketBYD's Seagull, a fully electric compact hatchback, is being introduced to the international market. The Dolphin Mini, another electric vehicle from BYD, is already available in Uruguay and will be released in Brazil and Columbia later this year. However, the Seagull will not be available in Malaysia for now.
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