36-year-old founder of $2 billion company: ‘Being a young woman with little experience was like trying to run with boulders on my back'

always knew she wanted to run her own company. But when her marketing business got intensely popular, she was still in her early 20s — and she didn't exactly know what to do.: Develop affiliate marketing tech to monetize her fashion blog. That effort turned into a full-blown company when she and her then-boyfriend — now husband — Baxter Box realized they could sell the technology they'd created to other bloggers.

"I wouldn't say that I had great mentorship or leadership or corporate experience of how to manage people," she says.At times, Box's lack of experience made her feel self-conscious. She particularly "struggled articulate" her vision for the company "in a way investors were interested in," she says. To learn, she relied on her partner, who had recently earned an MBA Southern Methodist University.

As the business grew, she hired people with experience and knowledge in areas where she was lacking, like accounting and long-term business strategy. "I was able to delegate to them and refocus my expertise," she says.

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36-year-old launched a business to help her 'move out of my dad's house'—now it's worth $2 billionWhen Amber Venz Box co-founded the pioneering marketing company LTK in 2011, she 'was in my early 20s, living at home, still eating my dad's cereal,' she says.
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36-year-old's 'aha moment' helped launch the creator economy—and turned her blog into a $2 billion companyAmber Venz Box co-founded LTK in 2011 so she could generate income from her fashion blog. Now, she's considered a pioneer of the creator economy.
مصدر: CNBC - 🏆 12. / 72 اقرأ أكثر »