Why the Influencer Industry Needs Guardrails

Influencer marketing is a global force with huge potential for both positive and negative social impact. Influencers, brands, and social media companies that mislead the public could ruin an industry reliant on credibility.Marketers must build teams of trustworthy professionals. They must commission work that prioritizes quality and integrity over virality. And the industry as a whole should develop trade organizations and unions to protect influencers, marketers, and the public.

and a research affiliate in the Center on Digital Culture and Society at the University of Pennsylvania’s Annenberg School for Communication.Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين

Similar News:يمكنك أيضًا قراءة قصص إخبارية مشابهة لهذه التي قمنا بجمعها من مصادر إخبارية أخرى.

Why The Music Industry Keeps Turning To REVERB For Its Eco NeedsREVERB has helped make concerts more sustainable — while engaging fans on environmental and social issues.
مصدر: billboard - 🏆 112. / 63 اقرأ أكثر »

Mills-Peninsula School of Diagnostic Imaging launching careers, fulfilling needs in the medical industry for decadesA Bay Area school that has been preparing women for a career as a medical professional with tuition-free instruction, now in its sixth decade, is responding to an industry shortage with newly-minted graduates.
مصدر: KPIXtv - 🏆 443. / 53 اقرأ أكثر »

Why the $183 billion video game industry can't quit microtransactionsTwo of the largest video game companies in the U.S. now make the vast majority of their money from live-service games, subscriptions and in-game spending.
مصدر: NBCLA - 🏆 319. / 59 اقرأ أكثر »

Five Ad Tech Industry Trends For 2024 And Why They’re ImportantZack Dugow is Founder and CEO of Insticator, a global leader in increasing engagement for publishers. Read Zack Dugow's full executive profile here.
مصدر: ForbesTech - 🏆 318. / 59 اقرأ أكثر »