How artificial intelligence is changing the fashion industry

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AI's effects are sweeping the fashion world, from campaigns to the shopping experience and even design.

Last month we discussed how artificial intelligence is being utilized to help luxury brands' staffing needs.

Going one step further than Valentino, Moncler created an AI-powered campaign. In other words, Moncler created machine-generated images that it used during London Fashion Week. Kering gave their AI personal shopper a name: Madeline. Madeline can be used at various Kering-owned brands such as Gucci, Bottega Veneta and Alexander McQueen.Prada recently developed a new beauty line called Prada Beauty, and its initial collection included AI-derived foundation shades.

 

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