Days after staff were spotted taking the brand’s stall down at the Sea Otter Classic, extensive job cuts have been reported – though one UK distributor says they will continue to import Kona stock, less than 24 hours after setting it up, Kona Bicycles has been put up for sale by its parent company, amid reports of a winding down process and extensive job cuts.
> “You have to dig in for the next three to five years”: What lies ahead for a struggling bike industry in 2024? The writing on the wall for Kona – founded in Vancouver in 1988 by Dan Gerhard, Jake Heilbron, and Jimbo Holmstrom and famous for its mountain and cyclocross bikes – was clearly evident at the Sea Otter Classic, a major bicycle industry expo in Monterey, California on Wednesday, when staff members were spotted taking down the brand’s stall after one day before leaving the event.
And, despite reports that the brand is being wound down, Lancashire-based distributor Mount Green Cycles has told its dealers that it continues to import and distribute Kona bikes into the UK market – “while stocks last” – with owner Scott Taylor pinning the blame for the manufacturer’s current troubles on Kent Outdoors’ policies and decisions, and not Kona’s bike sales or the cycling market in general.
Taylor added that he intends to satisfy that demand by moving some of the stock currently sitting in factories into the UK. Therefore, Taylor claims that, until a buyer is found at least, UK customers should still be able to buy Kona bikes with full warranty even if the brand shuts down completely in the near future.We’ve noticed you’re using an ad blocker. If you like road.cc, but you don’t like ads, please consider subscribing to the site to support us directly.
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