Tesla has again been cutting the prices of its big-selling Model Y and Model 3 electric cars in Ireland. Photograph: David Zalubowski/AP
The Model Y now costs from €44,990 for the rear-drive standard range model with 455km range, down €2,000 on the price in January last year.Trump Media’s convenient complaint about short sellers We feel when Tesla drop prices in the Irish market, there’s an instant reaction from the other brands to do the sameThere has already been a round of significant new EV price cuts here over the past few months, but Adrian Slattery from electric car subscriptions firm DCEV told The Irish Times that the effects will spread further than that.
How will the used market fare in the face of Tesla’s latest price cuts? Merlin O’Reilly, from leading car auctioneers Merlin Auctions, told The Irish Times that the precise effect from the latest cuts will be small, but the damage has already been done. “I want to be seen as a technology company” said Ms Li. “Technology is the new luxury, the new premium where cars are concerned. So we’re not necessarily positioning on making the price cheaper, cheaper and cheaper all the time. We choose our financial model and we don’t want to engage with price cuts.”