Howard Schultz says Starbucks needs to revamp its stores after big earnings miss

  • 📰 NBCLA
  • ⏱ Reading Time:
  • 40 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 59%

News أخبار

المملكة العربية السعودية أحدث الأخبار,المملكة العربية السعودية عناوين

In its latest quarter, Starbucks reported a surprise decline in same-store sales and slashed its full-year forecast.

Former Starbucks CEO Howard Schultz said the chain needs to fix its U.S. store experience to win back customers.

Schultz, who no longer has a formal role within Starbucks, sees an obvious reason for the downturn. He wrote that the company needs to improve its mobile order and pay experience and overhaul how it creates new drinks to focus on premium items that set it apart. Analysts, caught off guard by the chain's underperformance, have been looking for an explanation for why Starbucks' U.S. traffic fell 7% in the quarter. The chain could still be dealing with the repercussions of social media backlash related to its position on conflict in the Middle East, Bank of America Securities analyst Sara Senatore wrote in a research note on Monday.

4 easy ways for introverts to show confidence: They'll help you reach a ‘pinnacle level of success,' says workplace expert

 

شكرًا لك على تعليقك. سيتم نشر تعليقك بعد مراجعته.
لقد قمنا بتلخيص هذا الخبر حتى تتمكن من قراءته بسرعة. إذا كنت مهتمًا بالأخبار، يمكنك قراءة النص الكامل هنا. اقرأ أكثر:

 /  🏆 319. in SA

المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين