Car companies spending up on ads for SUVs despite Australia’s new fuel efficiency standards

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Advertising expenditure on the large, highly polluting vehicles leapt by 29% between 2022 and 2023

Advertising expenditure by carmakers on the large, highly polluting SUVs leapt by 29% between 2022 and 2023. The Ford Ranger is Australia’s top-selling car.Advertising expenditure by carmakers on the large, highly polluting SUVs leapt by 29% between 2022 and 2023. The Ford Ranger is Australia’s top-selling car.

The advertising figures coincided with an 188% increase in SUV sales, with the vehicles now accounting for well over half of the market. “Vehicle importers spent $651m on ads in 2023 and those ads rarely, if ever, carry information about emissions or running costs”, stated the report, which calls for advertising restrictions and fuel efficiency information to be included in adverts.

“That’s a headwind that we are going to have to tackle if we really want to reduce our transport emissions.”

 

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