Red Bull sponsor Leeds United: Austrian energy drink's sporting investment explained amid Whites announcement

Leeds United are the latest sporting institution to join the ever-growing Red Bull network after confirmation of the brand’s investment on Thursday morning. The energy drink giants have taken a minority stake in the club and reached a ‘multi-year agreement’ to become the new front of shirt partner from next season. The deal has been labelled as the biggest of its kind in English Football League history and will see the famous Red Bull logo replace current sponsor ‘BOXT’ on the Leeds shirt.

Get a personalised Leeds United news round-up when you sign up for our free Leeds United newsletter email. The Austrian energy drink’s name is now slapped across a wide range of sports, with the most well-known being the Red Bull Formula 1 team, whose driver Max Verstappen has won the last three Driver’s Championships. They also own Visa Cash App RB - essentially a feeder for the main F1 team - and teams across skateboarding, sailing, surfing and much more.

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Red Bull Leeds United investment: Finance expert explains changed PSR landscape and deal valueLeeds announced on Thursday morning that Red Bull had bought a minority stake in the Whites.
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Leeds United confirm multi-year Red Bull investment and new shirt sponsorGlobal soft drinks giant Red Bull has a large portfolio of football teams across the globe along as well as a successful Formula One operation
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