Small businesses have faced numerous challenges in recent years, from supply chain disruptions and labor shortages to inflation and decreased foot traffic.
Unfortunately, as Congress considers tech regulation, I fear that small business owners’ voices and the impact on our businesses will be overlooked. Lawmakers need to understand that small businesses are finding ways to compete and succeed through digital tools, especially through targeted advertising on social media platforms.
Targeted advertising on social media is a great equalizer for small businesses. We can compete with more prominent players by strategically allocating our marketing budget. Targeted ads allow me to reach specific demographics interested in my brand. Whether it is parents seeking stylish outfits for their kids or fashion-forward individuals, the precision ensures my message doesn’t get lost in the noise.