looking to merge its Paramount+ streaming service with another platform after previous merger discussions failed to materialize in 2024. Third Bridge Group sector analyst Jamie Lumley and Manhattan Venture Partners head of research Santosh Rao join Market Domination to discuss what's next for the media giant.) or Max as a"good partnership." Rao adds that consolidation has become a"requirement" in the sector as he believes it's necessary to scale.
Great to see both of you, Jamie, let me start with you this new report that we're getting out here from C NBC. They're still trying to figure out what the best route for it is for that platform and together they might have a bit of a broader reach. Once they are done with the platform, there's no qualms for most viewers of cutting their subscription and jumping to another one.
So all this is going to happen in the face of consumer is slowing down, consumer preferences are changing.The consumer doesn't want already, the average consumer is spending about 60 bucks on streaming service.So the demand for all these services is going to come down. If you look over at Amazon, while they're dealing with certainly a different uh business model, they don't have to break even or be profitable within their streaming.
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