Rio Grande Valley leaders hope to rebrand region as “RioPlex” to attract investment

Pedestrians in downtown McAllen on Oct. 31, 2021. McAllen and other Rio Grande Valley cities are trying to rebrand the area as"RioPlex" to raise the Valley's profile., The Texas Tribune’s daily newsletter that keeps readers up to speed on the most essential Texas news.

Among the participating business leaders was Joaquin Spamer, founder of Commodities Integrated Logistics, an import and export company with warehouses in the Valley and in Reynosa, Mexico. Cortez said they realized that the Rio Grande Valley wasn't well-known internationally and where it was known, it had a negative perception at least partly because of border and immigration issues.

But it's not just immigration. Reports of cartel violence have also impacted business along the border.

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